Clothing styles during the 1970s were influenced by outfits seen in popular music groups and in Hollywood films.[9] In clothing, prints, especially from India and other parts of the world, were fashionable.[9]
Much of the 1970s fashion styles were influenced by the hippie movement.
Significant fashion trends of the 1970s include:
- Bell-bottomed pants remained popular throughout the decade. These combined with turtle necked shirts and flower-prints to form the characteristic '70s look. In the latter part of the decade, this gave way to three-piece suits, in large part because of the movie "Saturday Night Fever".
- Sideburns were popular for men, as were beards, which had been out of fashion since the 19th century.
- The large, round Afro was very popular among African-Americans.
- Women's hairstyles went from long and straight in the first half of the decade to the feathery cut of Farrah Fawcett.
- Platform shoes
- Leisure suits
- Mohawk hairstyle was associated with punk subculture
70's fashion icon:BIANCA JAGGER
Throughout much of the decade, women and teenage girls wore their hair long, with a centre or side parting, which was a style carried over from the late 1960s. Other hairstyles of the early to mid 1970s included the wavy "gypsy" cut, the layered shag, and the "flicked" style, popularly referred to as "wings", in which the hair was flicked into resembling small wings at the temples. This look was popularised by the stars of the television series Charlie's Angels. Blonde-streaked or "frosted" hair was also popular. In 1977, punk singer Debbie Harry of Blondie sparked a new trend with her shoulder-length, dyed platinum blonde hair worn with a long fringe (bangs). Young men's hair was worn long until well past the mid-1970s. Unlike the unkempt 1960s, it was often worn styled in soft layers. In California, the tousled blond, surfer hair was fashionable for teenage boys and young men. In the early part of the decade sideburns were popular. For Blacks in the United States and elsewhere, the afro was worn by both sexes throughout the decade. It was occasionally sported by whites as an alternative to the uniform long, straight hair which was a fashion mainstay until the arrival of punk and the "disco look" when hair became shorter and centre partings were no longer the mode.
Cosmetics
Cosmetics in the 1970s reflected the contradictory roles ascribed for the modern woman.[6] For the first time since 1900, make-up was chosen situationally, rather than in response to monolithic trends.[6] The era's two primary visions were the daytime "natural look" presented by American designers and Cosmopolitan magazine, and the evening aesthetic of sexualized glamour presented by European designers and fashion photographers.[6] In the periphery, punk and glam were also influential. The struggling cosmetics industry attempted to make a comeback, using new marketing and manufacturing practices.
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Hairstyles
Cosmetics
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